newsletters.
With each client’s goal in mind – from brand development to lead generation – More Visible Digital’s approach centers around engaging, value-driven content, dynamic yet simple design, and consistency in content distribution and execution.
Advanced Fraud Solutions (site) | financial technology
Marketing Automation: Pardot | CMS Platforms: Squarespace | Design Software: Adobe Creative Suite, Canva
GIACT Systems, LLC (site) | financial technology
Marketing Automation: Pardot | CMS Platforms: WordPress | Design Software: Adobe Creative Suite, Canva
Bikelane Solutions (site) | insurance
Marketing Automation: Mailchimp | CMS Platforms: WordPress | Design Software: Adobe Creative Suite, Canva
Bikelane News
Weekly Newsletter Developed to Improve B2B Lead Generation Efforts
Weekly Bikelane Newsletter restaurateur audience grew more than 6x in the first four months under my lead.
Contributions:
- Two to four weekly blog posts per week, incorporating current P&C insurance-related and evergreen content to provide value to bar and restaurant ownership
- Developed landing pages for blog posts in WordPress, including SEO best practices such as incorporating valuable keywords, internal hyperlinks, and social media
- Coordinated with sales teams to execute timely social media posts that supported in-person sales efforts that led directly to strong lead opportunities
- Built email campaign in Mailchimp distributed weekly with approval from CMO
‘Restaurant of the Month’
Targeted high-value prospects by featuring them in Bikelane’s ‘Restaurant of the Month’ campaign.
Every selected prospect would receive a monthly spotlight to drive organic traffic to website.
This led to strong engagement directly from restaurateur prospects, moving cold leads down the sales funnel and generating organic referrals and social media engagement.
