copywriting.
Fresh Blends (site) | QSR, fast casual food service
creative roles: web copy only
Company: Fresh Blends®, a Multiplex company
Project: Develop web copy for entire website to amplify messaging including the automation, innovation, and digital integration of the FreshBlender® product for B2B and B2C.
Baya Bar (site) | QSR, fast casual food service
creative roles: web copy, ad copy, social media posts, and more
Company: Baya Bar LLC
Project: Develop web copy for website, mobile app, and in-store marketing signage that included the company tagline, “Fill Up On Fresh.” Also served as creative director and social media manager, growing Instagram audience from 1K to 18K in two years. Below is a sample of some of the original copy:
Each smoothie and açaí bowl is hand-crafted to maximize freshness, fiber, fuel and fun. Always made with organic ingredients, Baya Bar’s entire menu is packed with healthy fats, plant-based proteins, and nutrient-rich superfoods to power you through your day.
Storied Hats (site) | sustainable consumer goods
creative roles: art direction, taglines, web copy
The essence of a strong brand transcends labels, logos, gimmicks and tricks.
Storied Hats is about hats with values.
It's not simply the absence of a logo, it’s the presence of a story — from simplicity and style, to quality and values.