From client outreach to contract negotiation, concept curation to post execution, all milestones and deliverables were presented to internal and external stakeholders for updates and approvals. The concept was curated and executed in tandem with influencers and their respective representation.
Total Earned Media Estimate for Entire Instagram Campaign: $250K+
Christa B. Allen Actor & Aerialist IG Followers: 171K Post Reach: 39K+
Post Concept:Aerial yoga routine set to Jaira’s title track ‘Burn Slow’ that “made her want to move”, this video post was anticipated for months by audience and delivered excellent fan engagement.
Vendela Lindbolm Model & Influencer IG Followers: 62.2K Post Reach: 13K+
Post Concept: This long-awaited workout video was set to Jaira’s popular ‘OK OK OK’ track. Posted both in-feed and in a three-panel story, it was a natural brand fit for Vendela’s Instagram audience, as evidenced by a high click-through rate to Spotify and Apple Music links by her fans.
Natalia Barulich Model & Influencer IG Followers: 1.8M Post Reach: 815K+
Post Concept: Traveling through beautiful Croatia, Natalia and her famous beau Maluma sang along to the title track ‘This Time Around’ as they traversed through a natural gorge. Her Instagram story delivered an impressive CTR to Spotify and Apple Music links, leading to the best engagement of any influencer in the campaign.
TOTAL Earned Media Estimate for Interscope Influencer Campaign: $250K+
