EPIC RECORDS ‘RUIN MY LIFE’ CAMPAIGN

featuring Zara Larsson

GOAL: Promote Zara Larsson’s new single ‘Ruin My Life’ through an Instagram video influencer marketing campaign leading to increased brand awareness, fan engagement, and Spotify, Apple Music and Tidal track streams.

EXECUTION: Develop two curated ‘Ruin My Life’ video concepts with social media influencers Andrea Russett and Manny Gutierrez to engage their audiences effectively and organically.

Total Earned Media Estimate for Instagram Campaign: $510K+

Andrea Russett
Followers: 4.1M // Views: 750K+
Likes: 150K+ // Comments: 1.3K+

Post Concept: In the spirit of Zara Larsson’s single ‘Ruin My Life’, Andrea reflects on her own unhealthy obsession with Hot Cheetos and calls on her followers in her caption to share something they also “hate to love.”

Manny Gutierrez
Followers: 4.6M // Views: 450K+
Likes: 50K+ // Comments: 500+

Post Concept: Known for his flair for the dramatic, Manny put inexpensive Ulta makeup products to the test. Set to Zara Larsson’s ‘Ruin My Life’ and a nod to the music video’s glam looks, his unfiltered tutorial resonated well with his audience.