storytelling through social.
Photography by Victor Oren
Baya Bar (@baya_bar)
Over the course of one year developing and executing marketing campaigns with Baya Bar, the company’s Instagram audience skyrokceted from 400 to 17,500 followers, all while retaining strong online engagement rate.
Since 2016, this Brooklyn health food store has blossomed into a neighborhood gem and successful franchise, catering to fitness fanatics, flavor chasers and the health-conscious. Each of their smoothies products, made with organic nutrient-rich and fresh ingredients, is handcrafted to deliver “freshness, fiber, fuel and fun.”
Baya Bar’s burgeoning fan base has spurred the launch of twenty-two store locations across the country, and counting.
Hellcat Annie’s Tap Room (IG: @hellcatannies)
This Hell's Kitchen tavern showcases local craft beers from award-winning breweries and slings sliders, wings, and nachos to keep you satisfied between sips.
Since partnering with More Visible Digital, Hellcat Annie’s Tap Room’s social media following jumped from 225 to 2,680 (1000%+), along with a significant rise in online reservation and requests to rent out the tap room for private events.
Kiabacca Bar & Restaurant
(IG: @kiabaccabar)
Kiabacca’s, rebranded as Scruffy Duffy’s, pulls regulars and passersby in with its top-tier hand-crafted pizzas and creative daily specials. More Visible Digital developed the Wage Gap Wednesdays campaign, which offered women “21% off” as a cheeky nod to “the woefully insufficient #79centsonthedollar that American women face everyday.” The #WageGapWednesdays campaign increased Wednesday foot traffic, sales and social media engagement. Leveraging product and event photography, the Instagram audience jumped from 162 to 1,640 (+1000%) within the first year.
Jay Kila (IG: @jay_kila)
Jay Kila is an Indian-American actor, rapper and content creator. Since his move from New York City to Mumbai, he has risen in popularity and performed around the world, building his following online and on the ground. Jay Kila’s social media audience has grown considerably since his launch with More Visible Digital. Follow him on Instagram and YouTube.
