product packaging.
Impact. Relevance. Advantage. Conviction.
Compelling product packaging is easily seen on shelf, engages shoppers, communicates key messages and differentiates itself from the field. Most importantly, it sells.
Below are a few examples of my work on product packaging for photography and optics accessory lines, including Energizer, Everlast, U.S. Army, and Bower.
Energizer Digital Photo Accessory Line (site) | consumer packaged goods
CREATIVE ROLES: taglines, brand guidelines, packaging callouts, product names/descriptions/features, web copy, instruction manual development
Product Packaging with Energizer Licensing Team
S. Bower Inc. partnered with the Energizer Licensing team to create an expansive DSLR, point-and-shoot and action camera product line.
As Marketing & Brand Development Manager, I created and placed all packaging callouts, product features, product specs and compatibility for all Energizer licensed products and liaised with Energizer Licensing teams to confirm approved multi-lingual packaging and worked with big-box retailers (i.e. Walmart, Target, B&H) to secure in-store placement in the US, Mexico and Canada locations.